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Choose Your Industry
Each guide covers lead sources, costs, quality factors, and what actually works in the Canadian market.
Comparisons
Make Informed Decisions
Average Cost Per Lead in Canada: 2026 Benchmarks by Industry
Current cost per lead benchmarks for Canadian businesses. Compare CPL across insurance, real estate, mortgage, home services, and more to understand if you're paying fair prices.
Lead Generation Methods Compared: What Works Best by Industry
Compare lead generation methods across insurance, real estate, mortgage, and other industries. Find out which strategies deliver the best ROI for your specific field.
Resources
Practical Tools & Checklists
Lead Vetting Checklist: Evaluate Lead Vendors Before You Buy
A printable checklist to evaluate lead vendors and lead quality before purchasing. Use this to avoid bad lead sources and find reliable providers.
50 Questions to Ask Lead Vendors Before Buying
A comprehensive list of questions to ask any lead vendor before purchasing. Organized by category to help you evaluate vendors thoroughly and avoid bad purchases.
Why Easy Lead
Unbiased, Canada-Focused Insights
No Hidden Agendas
We're not selling leads. Our guides are based on real research and industry experience, not affiliate commissions.
Global Perspective
Strategies that work across markets. We cover tactics applicable worldwide, with regional insights where relevant.
Practical & Actionable
No fluff or theory. Every guide includes specific tactics, cost ranges, and tools you can use today.
Success Stories
What Professionals Say
Sarah Johnson
Insurance Agent, SunLife Financial
The insurance leads guide helped me understand the market better. I learned which lead sources actually work in Canada and avoided wasting money on low-quality vendors.
Michael Chen
Real Estate Agent, RE/MAX
Finally, a resource that explains lead generation without trying to sell me something. The comparisons helped me make informed decisions about where to invest my marketing budget.
Emily Rodriguez
Mortgage Broker, Dominion Lending
The checklists and resources are incredibly practical. I use the lead vetting checklist for every new lead source I evaluate. Saved me thousands in bad investments.